Success Stories
Market : China
Challenge : How to develop their brand’s presence in an already mature key market where all competitors are already strongly present, develop visibility, engagement, services and conversion opportunities focusing on online platforms, without a high budget spending.
Input : Pre-study analysis & Strategic recommendation with detailed activation tactics including omni-channel with retail boutiques, social-media WeChat and luxury platforms where customers are, conceive a service level online, selecting right ecom websites in order to develop :
– Brand notoriety
– Customer base
– Audience and followers
With quick-wins activations and longer-term development.
#luxury #jewelry #strategicprestudy
Challenge : How to develop their brand’s presence in an already mature key market where all competitors are already strongly present, develop visibility, engagement, services and conversion opportunities focusing on online platforms, without a high budget spending.
Input : Pre-study analysis & Strategic recommendation with detailed activation tactics including omni-channel with retail boutiques, social-media WeChat and luxury platforms where customers are, conceive a service level online, selecting right ecom websites in order to develop :
– Brand notoriety
– Customer base
– Audience and followers
With quick-wins activations and longer-term development.
#luxury #jewelry #strategicprestudy
Market : EU
Challenge : For a famous and trendy independent watch brand, with high price positioning, challenge to build their ecommerce strategy and logistics infrastructure to cover EU countries, with no “central facility”.
Input : Pre-study analysis & Strategic recommendation to analyze current logistics flows, propose an ecommerce strategy, with infrastructure, entities, and pick-pack ship locations and service level, with tax, resources and suppliers dimensions. Including packaging solutions for all collections with several cases weights and dimensions.
#luxury #design #prestudyanalysis
Challenge : For a famous and trendy independent watch brand, with high price positioning, challenge to build their ecommerce strategy and logistics infrastructure to cover EU countries, with no “central facility”.
Input : Pre-study analysis & Strategic recommendation to analyze current logistics flows, propose an ecommerce strategy, with infrastructure, entities, and pick-pack ship locations and service level, with tax, resources and suppliers dimensions. Including packaging solutions for all collections with several cases weights and dimensions.
#luxury #design #prestudyanalysis
Market : Middle East (ultra-HNWI)
Challenge : A very small, niche brand, hand manufacturing exceptional, and unique creations, looking to be visible to their customers base, being careful with the sustainability message. Help preparing a global marketing plan and structure their products catalog and their digital communication.
Input : Marketing global : Branding, catalogue produit, analyse de l’offre, communication.
Answer : We provided a new brand identity, and catalog analysis and proposition, and a digital communication tactics. This strategical document was then shared with investors and allowed the brand to open new boutiques in Monaco and Dubaï.
#luxury #design #globalmarketing
Challenge : A very small, niche brand, hand manufacturing exceptional, and unique creations, looking to be visible to their customers base, being careful with the sustainability message. Help preparing a global marketing plan and structure their products catalog and their digital communication.
Input : Marketing global : Branding, catalogue produit, analyse de l’offre, communication.
Answer : We provided a new brand identity, and catalog analysis and proposition, and a digital communication tactics. This strategical document was then shared with investors and allowed the brand to open new boutiques in Monaco and Dubaï.
#luxury #design #globalmarketing
Market : US
Challenge : Launch a separate and dedicated Fragrance DtoC website for the US market, that would be coherent and re-used for the Chinese market.
Input : Branding & designing the whole website using the latest product image & editorial campaigns as well as Brand Identity.
#luxury #design #branding
Challenge : Launch a separate and dedicated Fragrance DtoC website for the US market, that would be coherent and re-used for the Chinese market.
Input : Branding & designing the whole website using the latest product image & editorial campaigns as well as Brand Identity.
#luxury #design #branding
Market : Middle East (ultra-HNWI)
Challenge : Challenge to make a traditional hand-made exclusive brand, attractive to an unknown audience of younger Ultra-high-net-worth-individuals.
Input : Branding book with new identity and universe.
#luxury #design #branding
Challenge : Challenge to make a traditional hand-made exclusive brand, attractive to an unknown audience of younger Ultra-high-net-worth-individuals.
Input : Branding book with new identity and universe.
#luxury #design #branding
Market : US
Challenge : Necessity to introduce their catalogs and products in a new way, in line with the brand guidelines, but differently than before, to attract a new online customer base.
Input : Brand Content & SEO with new product presentation page and copy-writing in line with the brand guidelines and integrating SEO optimized texts and keywords.
#luxury #design #brandcontent
Challenge : Necessity to introduce their catalogs and products in a new way, in line with the brand guidelines, but differently than before, to attract a new online customer base.
Input : Brand Content & SEO with new product presentation page and copy-writing in line with the brand guidelines and integrating SEO optimized texts and keywords.
#luxury #design #brandcontent
Market : EU (France, UK, Germany)
Challenge : Challenge to launch a new innovative product in pharmaceuticals, prioritizing online channels in the middle of the Covid crisis
Input : We provided Brand Content and prepared several press releases for their new Covid and distant blood analysis services, including social media editorial planning and content.
#pharmaceutical #design #brandcontent
Challenge : Challenge to launch a new innovative product in pharmaceuticals, prioritizing online channels in the middle of the Covid crisis
Input : We provided Brand Content and prepared several press releases for their new Covid and distant blood analysis services, including social media editorial planning and content.
#pharmaceutical #design #brandcontent
Market : US
Challenge : In the context of launching a new ecommerce platform, how to quickly and cost-efficiently set up a customer relationship center in order to manage customers requests and orders.
Input : Integrate a customer relationship center, from choosing the partner, the location, hiring the right agents, setting up the procedures and training on brand and its exclusive luxury product knowledge. After 3 months, able to take phone orders and handle customer services requests, integrating anti-fraud and omni-channel processes, and ecommerce incoordination with central teams.
#luxury #jewelry #partners
Challenge : In the context of launching a new ecommerce platform, how to quickly and cost-efficiently set up a customer relationship center in order to manage customers requests and orders.
Input : Integrate a customer relationship center, from choosing the partner, the location, hiring the right agents, setting up the procedures and training on brand and its exclusive luxury product knowledge. After 3 months, able to take phone orders and handle customer services requests, integrating anti-fraud and omni-channel processes, and ecommerce incoordination with central teams.
#luxury #jewelry #partners
Market : ALL
Challenge : Integrate Chinese social media into their Salesforce CRM platform for single customer view
Input : WeChat brand audience analysis, and coordination to integrate Social ID into the CRM through an interface.
#luxury #jewelry #CRM
Challenge : Integrate Chinese social media into their Salesforce CRM platform for single customer view
Input : WeChat brand audience analysis, and coordination to integrate Social ID into the CRM through an interface.
#luxury #jewelry #CRM
Market : US, China and EU
Challenge : How to develop a new ecommerce packaging with a wow effect, taking into account several watch cases sizes and weights, and different countries logistics infrastructure.
Input : We conceived a brand packaging integrating these constraints yet proposing a great customer experience with a wow factor.
#luxury #jewelry #ClientExperience
Challenge : How to develop a new ecommerce packaging with a wow effect, taking into account several watch cases sizes and weights, and different countries logistics infrastructure.
Input : We conceived a brand packaging integrating these constraints yet proposing a great customer experience with a wow factor.
#luxury #jewelry #ClientExperience
Market : France
Challenge : Old website got “stuck” when the previous IT architect left, putting at risk holiday season sales.
Input : Built a 360° strategy, including a digital campaign focusing on 2 attractive collections, with ecommerce landing pages to convert sales during Christmas season, with greater sales results than previous years.
#luxury #watches #ClientAcquisition
Challenge : Old website got “stuck” when the previous IT architect left, putting at risk holiday season sales.
Input : Built a 360° strategy, including a digital campaign focusing on 2 attractive collections, with ecommerce landing pages to convert sales during Christmas season, with greater sales results than previous years.
#luxury #watches #ClientAcquisition
Market : EU, France, Germany
Challenge : How to generate client leads for a brand new pharmaceutical brand and services, in the middle of a COVID crisis.
Input : We developed a Client Acquisition strategy on both Adwords and Social media as well as a digital press release which offered great visibility for the kickoff.
#pharmaceuticals #innovation #ClientAcquisition
Challenge : How to generate client leads for a brand new pharmaceutical brand and services, in the middle of a COVID crisis.
Input : We developed a Client Acquisition strategy on both Adwords and Social media as well as a digital press release which offered great visibility for the kickoff.
#pharmaceuticals #innovation #ClientAcquisition
Market : France
Challenge : How to generate leads on social media with a low number of followers to begin with.
Input : Digital Communication Plan over the year to increase audience base and engagement rates.
#luxury #watches #DigitalCommunicationPlan
Challenge : How to generate leads on social media with a low number of followers to begin with.
Input : Digital Communication Plan over the year to increase audience base and engagement rates.
#luxury #watches #DigitalCommunicationPlan
Market : China
Challenge : How to generate new online HNWI in China boosting engagement & ecom platforms
Input : Campaign and partnership with JD.com in order to generate new customers leads in China Tier 3 cities and provinces, through new online brand-space platform, specific product offer, KOL (influencers) partnerships, with a media activation.
#luxury #jewelry #omnicanal #digitalinchina
Challenge : How to generate new online HNWI in China boosting engagement & ecom platforms
Input : Campaign and partnership with JD.com in order to generate new customers leads in China Tier 3 cities and provinces, through new online brand-space platform, specific product offer, KOL (influencers) partnerships, with a media activation.
#luxury #jewelry #omnicanal #digitalinchina
Market : Switzerland and France
Challenge : How to address a new online clientele, to offer custom-based renovation quotes, based on data input.
Input : Web App Development that calculates and sends a quote to the customer’s email, allowing them to collect leads.
#Leads #quotes #MobileAppDev
Challenge : How to address a new online clientele, to offer custom-based renovation quotes, based on data input.
Input : Web App Development that calculates and sends a quote to the customer’s email, allowing them to collect leads.
#Leads #quotes #MobileAppDev
Market : China
Challenge : How to increase new and younger audience on WeChat, without spending too much budget on media.
Input : Influence Marketing, based on a selection of KOL (Key Opinion Leader) with custom-built campaigns driving more engagement.
#luxury #jewelry #InfluenceMarketing
Challenge : How to increase new and younger audience on WeChat, without spending too much budget on media.
Input : Influence Marketing, based on a selection of KOL (Key Opinion Leader) with custom-built campaigns driving more engagement.
#luxury #jewelry #InfluenceMarketing
Market : Switzerland
Challenge : How to develop a social media community and engagement around premium fruits baskets offer and events that are not a recurrent purchase.
Input : Social Media strategy with a new brand and story telling approach and categories of posts centered around the products and the experience, to generate leads.
#premium #fruits #SocialMedia
Challenge : How to develop a social media community and engagement around premium fruits baskets offer and events that are not a recurrent purchase.
Input : Social Media strategy with a new brand and story telling approach and categories of posts centered around the products and the experience, to generate leads.
#premium #fruits #SocialMedia
Market : Switzerland
Challenge : How to develop a social media community and engagement around premium fruits baskets offer and events that are not a recurrent purchase.
Input : Social Media strategy with a new brand and story telling approach and categories of posts centered around the products and the experience, to generate leads.
#premium #fruits #SocialMedia
Challenge : How to develop a social media community and engagement around premium fruits baskets offer and events that are not a recurrent purchase.
Input : Social Media strategy with a new brand and story telling approach and categories of posts centered around the products and the experience, to generate leads.
#premium #fruits #SocialMedia
Market : Switzerland
Challenge : How to develop a social media community and engagement around premium fruits baskets offer and events that are not a recurrent purchase.
Input : Social Media strategy with a new brand and story telling approach and categories of posts centered around the products and the experience, to generate leads.
#premium #fruits #SocialMedia
Challenge : How to develop a social media community and engagement around premium fruits baskets offer and events that are not a recurrent purchase.
Input : Social Media strategy with a new brand and story telling approach and categories of posts centered around the products and the experience, to generate leads.
#premium #fruits #SocialMedia
Market : Switzerland
Challenge : Develop an ecommerce platform for Fruits with a new way of consuming toensure re-purchase over time and CRM-Loyalty.
Input : Ecommerce strategy with new way of selling, that includes new functionality such asa subscription over time.
#luxury #watches #EcommerceWebsite
Challenge : Develop an ecommerce platform for Fruits with a new way of consuming toensure re-purchase over time and CRM-Loyalty.
Input : Ecommerce strategy with new way of selling, that includes new functionality such asa subscription over time.
#luxury #watches #EcommerceWebsite
Market : Worldwide
Challenge : Launching an ecommerce website with the issues of a large wholesale network and different regulations between EU, US or other regions.
Input : Provided an E-commerce Strategy with legal framework and qualitative criteria and tools to manage wholesales ecommerce and media activations, in order to keep the imagequality level.
#luxury #legal #EcommerceStrategy
Challenge : Launching an ecommerce website with the issues of a large wholesale network and different regulations between EU, US or other regions.
Input : Provided an E-commerce Strategy with legal framework and qualitative criteria and tools to manage wholesales ecommerce and media activations, in order to keep the imagequality level.
#luxury #legal #EcommerceStrategy
Market : US, EU and Switzerland
Challenge : Which logistic center to set up, with which flow and infrastructure to pick-pack-ship across Europe, considering current constraints.
Input : Provided an E-commerce Strategy to define the flow between manufacture and logistic entities with an EU central stock, to supply ecommerce shipments, taking into account taxes and delivery lead times. Also conceived an ecommerce premium packaging concept and production.
#luxury #watches #EcommerceStrategy
Challenge : Which logistic center to set up, with which flow and infrastructure to pick-pack-ship across Europe, considering current constraints.
Input : Provided an E-commerce Strategy to define the flow between manufacture and logistic entities with an EU central stock, to supply ecommerce shipments, taking into account taxes and delivery lead times. Also conceived an ecommerce premium packaging concept and production.
#luxury #watches #EcommerceStrategy
Market : Asia
Challenge : How to build a quality label as well as a digital direct to consumer relationship even if the wines are sold via wholesales – third parties.
Input : Blockchain Product Passport Strategy, with a wine logistic flow and a quality label, supporting sustainability practices, with a blockchain track & trace concept. The customer can flash the QR code in order to obtain wine authenticity, product information and most importantly generate DtoC contacts with the winemaker.
#luxury #wine #blockchain
Challenge : How to build a quality label as well as a digital direct to consumer relationship even if the wines are sold via wholesales – third parties.
Input : Blockchain Product Passport Strategy, with a wine logistic flow and a quality label, supporting sustainability practices, with a blockchain track & trace concept. The customer can flash the QR code in order to obtain wine authenticity, product information and most importantly generate DtoC contacts with the winemaker.
#luxury #wine #blockchain
Market : International HQ
Challenge : Issues to attract and recruit specific digital talents in a high demand market for specific new digital jobs.
Input : Analyze the manager needs, understand the team context and objectives, and search and find the right Talent profile with both soft and hard skills.
#luxury #digitaltalents #talentbooster
Challenge : Issues to attract and recruit specific digital talents in a high demand market for specific new digital jobs.
Input : Analyze the manager needs, understand the team context and objectives, and search and find the right Talent profile with both soft and hard skills.
#luxury #digitaltalents #talentbooster
Market : Switzerland
Challenge : Issues to attract and recruit a specific digital media acquisition talent in a high demand market for specific mission in a context of a new brand positioning.
Input : Analyze the manager needs, understand the team context and found the right profile.
#luxury #digitaltalents #talentbooster
Challenge : Issues to attract and recruit a specific digital media acquisition talent in a high demand market for specific mission in a context of a new brand positioning.
Input : Analyze the manager needs, understand the team context and found the right profile.
#luxury #digitaltalents #talentbooster
Market : WORLDWIDE
Challenge : BtoB major very famous watch brand, with no DtoC touch points other than their corporate website and social media, with a challenge of how to drive customer emotions while they don’t directly manage the relationship.
Input : Provided a several training days program, integrating several experts across Europe and from different companies and entities, to explore best practices in customers relationship, data and facilities, to define a customer strategy addressing psychology and tools.
#luxury #jewelry #trainingbooster
Challenge : BtoB major very famous watch brand, with no DtoC touch points other than their corporate website and social media, with a challenge of how to drive customer emotions while they don’t directly manage the relationship.
Input : Provided a several training days program, integrating several experts across Europe and from different companies and entities, to explore best practices in customers relationship, data and facilities, to define a customer strategy addressing psychology and tools.
#luxury #jewelry #trainingbooster
Market : WORLDWIDE
Challenge : For a major academic institution, the challenge was to create and launch a new business school with a new positioning on the market, focusing on digital business and international students.
Input : Provided a global program content, with new branding, new teachers profiles, courses content and workshops as well as new international students profiles with new jobs outcomes on CRM, eCommerce, Data and Web3 (blockchain, AI).
#school #digitalbusiness #trainingbooster
Challenge : For a major academic institution, the challenge was to create and launch a new business school with a new positioning on the market, focusing on digital business and international students.
Input : Provided a global program content, with new branding, new teachers profiles, courses content and workshops as well as new international students profiles with new jobs outcomes on CRM, eCommerce, Data and Web3 (blockchain, AI).
#school #digitalbusiness #trainingbooster
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