Meet our team
He spent 6 years within the Swiss Private University CREA Geneva, as Head of the International Master in Digital Marketing & Communication at CREA Geneva and previously developed the International Master in Luxury Marketing. He also created the Digital E-commerce & Sustainable Management programs for EBS Geneva.
Innovative, creative, determined and results-oriented person with a rich experience in leading projects in international and cross-cultural teams in a collaborative agile way. With a double expertise in Marketing, Branding and Luxury, he is focused on successfully delivering the company’s marketing goals through digital or omni-channel developments and team work.
His drive is to contribute to tomorrow’s challenges for our society and companies, and on the education side to train students to face upcoming evolutions : e-Commerce, Digital Services,Artificial Intelligence, Engaging campaigns, New way of addressing issues through leadership and soft skills in a new “Vuca” world.
His motivation is to see the factual results of his initiatives. His pleasure is to share the outcome and rewards with the team. His dream is to make others dream through creative campaigns, wow-effect visuals and products.
His hope is to later lead environmental projects to offer a brighter future to our children.
ALIAS: The COMMANDER
Bold, imaginative and strong-willed leader, always finding a way - or making one.
DRIVER
“Trust, but verify” - Ronald Reagan
KEY SKILLS
Luxury marketing, digital strategy, e-commerce, creativity, transformation.
FUN FACT
Alex created a theater play and was a film director of several short films. Co-Founder of Ecran Mobile, a short film festival in Geneva that lasted 10 years.
HOBBIES
Likes to play tennis, chess and enjoys motorbike trips.
For more than 17 years, Enrico has been called upon by large groups as a speaker and deals with several subjects concerning : the luxury market, sustainable development, market specificities, artificial intelligence, new alloys and components, 21st century challenges for companies, employee training, public relations, social media, product development, innovation, advocacy, leadership, strategy… A member of several laboratories active in artificial intelligence, sustainable development and new alloys for watchmaking, he also designs watch movements, a passion he has had since his adolescence.
In 2019 he decided to use his knowledge in marketing and management at the service of Foundations and NGOs which are recognized as being of public interest and non-profit, he carried out this approach through philanthropy and helped, among other things, to create marketing campaigns to help those most in need, fundraising for humanitarian causes. In order to master this subject, he completed additional studies at the University of Geneva as well as at the Graduate Institute.
He is requested by large groups as a speaker and several subjects concerning the luxury market including: sustainable development, market specificities, artificial intelligence, new alloys and components, the challenges of the 21st century.
ALIAS: THE ARCHITECT
Imaginative and strategic thinker, with a plan for everything, constantly looking for solutions to improve the future.
DRIVER
“The greatness of a profession is above all to unite people; there is only one real luxury, and it is that of human relations." - Antoine de Saint-Exupéry.
KEY SKILLS
Creativity, innovation, sustainability, international relations, philanthropism, Artificial Intelligence.
FUN FACT
He loves designing concepts for events in Switzerland and abroad.
HOBBIES
Opera, Contemporary Art, History.
Soon to graduate from a Bachelor’s degree in International Relations, she plans to continue in this field by bringing an environmental dimension to politics and law, always in the Swiss academic system.
At the University of Geneva she is currently a member of the assembly of the Global Studies Institute, an institute that represents the inter-faculty centers and allows academic bodies to meet to discuss issues, advances and changes of the institute. She represents the student body and acts as a link between students and academic institutions.
Jennifer was also on the committee of the Political Science and International Relations Student Association where she managed events, linking the association and academic institutions, as well as between the association’s groups. She was also able to be a mentor for the University of Geneva’s Academic Horizon program, which allows the integration of asylum seekers into the academic environment.
She makes PROJECTS & TEAMS happen !
ALIAS: The ENTHUSIASTIC
Creative and sociable, who always finds a reason to smile.
DRIVER
“When the stars fall into darkness, I will quietly shine for you.” - Mika Yamamori
KEY SKILLS
Organization, digital tools geek, social networks, international relations.
FUN FACT
Has played high level tennis matches in her region in France at the age of 14.
HOBBIES
Likes to play video games, F1 fan since her earliest childhood.
Brands Thats trust us
