The Story: Alexandre Wehrlin

From Geneva to Shanghai and from LVMH to Richemont, Alex has more than 20 years in digital innovation, international e-commerce and omni-channel in the luxury industry and team management, he makes STRATEGY happen! He spent 6 years within the Swiss Private University CREA Geneva, as Head of the International Master in Digital Marketing & Communication at CREA Geneva, then Head of CREA Lausanne Campus development and conceived and launched new teaching programs such as the Masters in Luxury Business. He also created the Digital E-commerce & Sustainable Management programs for EBS Geneva. He also coached many workshops for renowned private companies at Monaco University or at Geneva University in the Faculty of Economy and Management as a mentor and lecturer. Innovative, creative, determined and results-oriented person with a rich experience in leading projects in international and cross-cultural teams in a collaborative agile way. With a double expertise in Marketing, Branding and Management, he is focused on successfully delivering the company's marketing goals through digital or omni-channel developments and team efforts. His drive is to contribute to tomorrow's challenges for our society and companies, and on the education side to train students to face upcoming evolutions : Artificial Intelligence, Digital Services & WEb3.
In our current world of "VUCA" and uncertainty, a New way of Leadership with strong values, outstanding soft skills and inclusion is a necessity. His motivation is to see the factual results of his work. His pleasure is to share the outcome and rewards with the team. His dream is to make others dream through creative campaigns, wow-effect visuals and products. His hope is to later lead environmental projects to offer a brighter future to our children.