Every team member at eBooster.ch dedicates their time to leverage our network and expertise for the benefit of an individual or a societal project. 🌠
💼 On May 3rd, I had the pleasure of leading a “Brand Positioning” workshop for SINGA Switzerland, an organization supported by the Swiss Confederation aimed at helping asylum seekers and refugees in their entrepreneurial endeavors (startups or otherwise).
👨🏫 This session, combining 30% theory, 30% practical exercises, and 40% interactive discussions about their projects, enabled participants to develop their skills and clarify their business project positioning in relation to the market, competition, and customer expectations.
🚀 The workshop included applying tools and marketing methods to their projects such as a SWOT analysis, identifying their #USP, a Positioning Matrix, a Brand Statement, and Competitive Mapping. 🏭
🌱 As a mentor, I continue to support these entrepreneurs through the various stages of their projects by sharing advice and assistance.
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