Innovation, Marketing

Adapting to Crises: A Catalyst for Innovation in Luxury Brands ✨

WRITTEN BY Alexandre Wehrlin

Adapting: A Necessity — Willingly or Unwillingly.

The great luxury houses have always done it: from digital transformation to bespoke experiences, from ethics to innovation, every era has redefined the codes of luxury.
Today, more than ever, brands must capture these shifts and align with them thoughtfully and authentically.

Past societal crises have given rise to new values:
● Black Lives Matter => Diversity and inclusion
● Covid => Respect for nature
● New Generation => Taking time for oneself
● Financial crises => Authenticity & vintage revival
● Wars => Family and spiritual values
● And more.

At eBooster, we help brands:

✨ Decode customer expectations and drive meaningful engagement
✨ Create impactful communication aligned with your brand DNA
✨ Blend modernity and heritage to remain desirable

Adaptation is not a constraint — it’s an opportunity to evolve and reinvent yourself.
Are you ready to keep pace?

📩 Contact us and let’s reshape your strategy around the new values of luxury: Book a meeting.

Alexandre Wehrlin

Alex Wehrlin has more thant 20 years experience in Luxury and Digital and developped and launched several ecommerce platforms internationally including services such as call-centers, bots, logistics interface across countries and regions including in the US, Asia and Europe. He advises small and larger companies in their digital activations such as omnichannel, ecommerce, CRM or marketing for better customer engagement and sales leads.
alexandre wehrlin ebooster.ch agence strategie marketing digital innovation formation recrutement portage placement talent
ebooster.ch agence strategie marketing digital innovation formation recrutement portage placement talent

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